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ALINE COSTA

Marketing Consultant

 

ABOUT ME

Positive Impact

Hi there, my name is Aline. I am an experienced marketeer with a solid business foundation acquired from 13 years’ work at Unilever both in Brazil and in the UK. I worked extensively creating brand strategies, building communication campaigns, developing brand purposes, managing innovation projects from an initial idea to launch, planning and implementing bespoke creative sessions. Most recently I have been working as a marketing consultant.
Well-being and sustainability are at the core of what I do. I believe marketing is an important tool to shape businesses that are more purposeful and make a positive impact in the world beyond the economical one. I am also passionate about gender equality and have co-founded a kid’s t-shirt brand called Little Rockets, whose mission is to help build a world where boys and girls can be who they want to be without the limiting beliefs of what they can achieve because of their gender. 
I value honest communication, working in collaboration, building partnership, and doing; not just talking. 
Get in touch to find out what I can do for you.

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DISCOVER WHAT I CAN DO FOR YOU

BRAND STRATEGY

Grow Your Business

I can help you create new brands' mission, values, personality, brand guidelines, ensuring it develops in an authentic, relevant and cohesive way.
Through deep diagnostic of your existing business, consumers, competitors and market dynamics, I will find ways to further enhance the branding of your product or service as well as develop a marketing plan to take your business to the next level.

PURPOSE DEVELOPMENT

Becoming a do-gooder

I can help you move your brand beyond mere features and benefits to a brand that serves a greater purpose. By considering your company's history, looking beyond your product to understand your impact, I will identify ways your brand can become more environmentally friendly and support social causes. It's a triple win, the planet will be a better place to live, consumers will become super fans and employees will be more engaged.

INNOVATION

Futurologist + Idea Finder

As an innovator, I uncover consumer insights, identify trends and evaluate growth opportunities in order to come up with new potent ideas for your business. I can create bespoke creative workshops, collaborating with internal and external people and design consumer research for validation. If you need, I can also help you handle the innovation project from ideation till launch.

PROJECT MANAGEMENT

Deliver on time & on budget

I can run your project from start to finish. I will keep everything on track, efficiently balancing the budget and strictly adhering to the timeline while serving as key communicator between all parties.

 

WHAT PEOPLE SAY

There are few things as rewarding as a successful collaboration that solves a challenge. I use many years of experience and knowledge to create lasting and rewarding relationships with my clients. Check out what some of them are saying about their experience working with me.

 

I had a great experience working with Aline, back in Brazil, leading the Latin American business of one Billion Euro Unilever's brand. Aline is a very rounded marketer who combines a good business dynamics understanding with strategic planning, which is so important when developing brands. She can be visionary when designing positioning but also practical when making them a reality with the go to market. She is also a great team player, always enthusiastic about embracing new challenges, and a delightful person to work with.

Kathrine Maceratta, Sustainability Consultant at Gaea Collaboration.

GET IN TOUCH

London, UK

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